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Another Radio Station Lesson from Real Estate Agents
Our theme this week appears to be “Lessons Radio Stations Can Learn from Sloppy Real Estate People.” On Sunday I looked at a few “Open Houses” in the Los Angeles area. In case you’re not familiar with...
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7 EASY STEPS TO A WRITING A 30-SECOND RADIO AD
How Do You Write a 30-Second Radio Ad? There is no formula for writing a 30-second radio ad. There is no one “right” way. Here is a bare bones, 7-step structure that will enable you write a...
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Meghan Trainor Slams Michigan Radio Station
The wheels of justice grind slowly, but recently they reached a Michigan radio station that thought, “So what if we’re breaking the law? They’ll never know.” An advertiser wanted them to run a...
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RADIO COPYRIGHT LAWS: The Sequel…And “Fair Use”
Last week’s piece about the Michigan radio station that got caught illegally using a Meghan Trainor song in a commercial generated quite a bit of interest and response. A few days before it appeared,...
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Sponsored Radio Station Email Campaign Tips
A Loyal Reader Asks: “We have been getting really good response from email blasts. “Obviously when we do a promotion there is a sponsor attached most times. What are your thoughts of the sponsor being...
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